Download The Road To Luxury: The Evolution, Markets and Strategies of by Ashok Som PDF

By Ashok Som

A thorough, entire consultant to the luxurious items for executives, marketers, and scholars to grasp in regards to the luxurious enterprise

As key new luxurious markets like Asia, Latin the United States and Africa proceed to extend, ''The street to luxurious: The Evolution, Markets and methods of luxurious model Management'' provides execs drawn to the a holistic knowing of luxurious industry dynamics world wide utilizing tales, stories, appropriate info and statistics on present industry tendencies. For traders, the publication bargains invaluable perception on the place the is headed. For insiders and bosses, it provides precious info with which to craft winning enterprise suggestions. The definitive insider's advisor to the luxurious area via best figures within the box contains rigorous educational facts, together with details at the company popularity and appropriateness of varied kingdom markets Examines techniques and luck components of key gamers, and perception into the platforms and operations, retail, distribution and e-commerce, rising markets and rising manufacturers, in addition to administration types

For pros within the luxurious undefined, in addition to these learning it or making an investment in it, ''The street to Luxury'' offers a whole and information-packed source protecting almost each element of this becoming quarter

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6 Despite global macroeconomic headwinds, worldwide sales of personal luxury goods grew an estimated 10 percent in 2012 to 212 billion euros, led by an estimated 16 percent increase in the leather goods category. By region, sales rose an estimated 18 percent in Asia-Pacific, 13 percent in the Americas, 8 percent in Japan, and 5 percent in Europe. Bain & Company projects worldwide luxury goods sales to reach between 250 billion and 350 billion euros by 2015, supported by 4 percent to 6 percent annual growth.

Compared to Europe, Asia-Pacific, mainly due to China, showed a growth of 20 percent. The luxury 5 James Topham, 2011 16 THE ROAD TO LUXURY market in France in particular did not decline. Old Europe was again a market to cultivate during the period of financial turmoil. Brands that were present in small European cities reaped the benefit of their regional strategies. Hermès, Chanel, Louis Vuitton, Armani, and Tod’s were among the companies who were not significantly affected due to their sales in Europe.

Bernard Arnault’s famous definition notes that “Star brands should be timeless, modern, fast-growing, and highly profitable . . There are fewer than 10 star brands in the luxury world, because it is very hard to balance all four characteristics at once—after all, fast growth is often at odds with high profitability—but that is what makes them stars. ” Buyers in this segment are not only interested in the product but also with its associated values in terms of class-consciousness, emotional and artistic appeal, a unique design, and a cultured and refined taste.

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