By Linda Kaplan Thaler
Linda Kaplan Thaler and Robin Koval have moved to the pinnacle of the advertisements by way of following an easy yet strong philosophy: it will pay to be great. the place such a lot of businesses motivate a puppy consume puppy mentality, the Kaplan Thaler staff has succeeded via chocolate and plants. within the strength of great, via their very own studies and the tales of alternative humans and companies, they show why, opposite to traditional knowledge, great humans end first.Turning the well known adage of “Nice men end final” on its ear, the ability of great exhibits that “nice” businesses have decrease worker turnover, reduce recruitment expenses, and better productiveness. great humans stay longer, are more healthy, and make more cash. In today’s interconnected international, businesses and other people with a name for cooperation and reasonable play forge the type of relationships that bring about greater and higher possibilities, either in enterprise and in lifestyles. Kaplan Thaler and Koval illustrate the miraculous energy of great with an array of real-life examples from the enterprise enviornment in addition to from their own lives. most vital, they current a course of action overlaying every thing from making a optimistic influence to sweetening the pot to turning enemies into allies. full of concept and proposals on the right way to supercharge your profession and extend your achieve within the place of work, the facility of great will remodel the way you stay and paintings.
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Additional resources for The Power of Nice: How to Conquer the Business World with Kindness
Qxd 3/11/06 1:59 PM Page 15 The Six Power of Nice Principles 15 NICE CUBE NICE CUBE: BE A “BEST SUPPORTING ACTOR” Most of us don’t mean to be inconsiderate. We’re just so busy starring in our own movie that we forget that everyone else is starring in theirs. That’s why it’s extremely important to see yourself as others do—as the supporting actor in their movie. So do an inventory of all the people in your life, and ask yourself what kind of character you’d play in their movie. Are you the loving, doting grown daughter or the distracted, absentee one?
So even though we vie against one another for certain accounts, we also frequently help one another with leads on accounts we can’t compete for. S. Bank when they were unable to go after that business. We referred an airline to our friend Kevin Roberts at Saatchi, since we already have the Continental Airlines account. In business, there is really no such thing as an enemy.
In 2003, Bailey facilitated a deal in which Procter & Gamble licensed their Olay brand to the company, creating the very successful Olay Vitamin brand. By sharing information and insights, you can frequently collaborate in ways in which the sum is far greater than the individual parts. Think about the collective power of the Beatles. After the band broke up, John, Paul, George, and Ringo went on to have very respectable musical careers. But none of them ever came close to the legendary success of the Fab Four.