By G. Seyfang
This publication bargains a clean examine sustainable intake, exploring how grassroots neighborhood motion can unfold rules in society. It offers a 'New Economics' technique in accordance with replacement measures of wealth and price, studying how those are positioned into perform via neighborhood natural nutrition platforms, minimal impact eco-housing, and complementary currencies.
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Extra resources for The New Economics of Sustainable Consumption: Seeds of Change
It reﬂects on the empirical discussions, and applies transitions management theories to reveal common experiences across all three areas in terms of niche-regime dynamics. These suggest that bottom-up New Economics initiatives do have the potential to inﬂuence wider society, but their oppositional framing means that they fail to resonate strongly with the mainstream regime, preventing the successful translation of ideas. They also require top-down support and policy space, in which to grow and thrive.
3). For the ﬁrst time in international environmental discourse, overconsumption in the North was identiﬁed as the prime cause of unsustainable development. 5). 15). Clearly these sentiments challenge current developed country lifestyles and aim to redeﬁne progress in order to favour quality of life over material consumption, thereby allowing environmental ‘space’ for developing countries to increase their consumption levels. The plan also acknowledges the social and cultural forces driving behaviour, with the imperative to redeﬁne social values of wealth and progress, setting new indicators and milestones for development.
Importantly, this consumer behaviour-change aspect of the strategy relies heavily on the cognitive (information-processing) approach to changing behaviour, and only recently has a more sophisticated – but nevertheless individualistic – social marketing perspective been formally adopted (DEFRA, 2007a). This mainstream policy approach to sustainable consumption has been criticised – not least by the government’s own Sustainable Development Commission – on the basis of a number of signiﬁcant factors which critics claim limit the effectiveness and scope of such a strategy (Porritt, 2003).