By Bernard Ross
The way to follow the newest advancements in psychology and neurology for larger fundraising and influencing skillsLeading fundraising specialist Bernard Ross bargains another but powerful version for asking and influencing capability donors and friends, utilizing the most recent suggestions built within the neural and mental sciences. He indicates members how you can make a compelling ask to mid- and high-value donors, win board participants over to a brand new crusade method, persuade reluctant colleagues to decide to their rules, and with a bit of luck deal with the objections of a skeptical enterprise philanthropist.Bernard Ross and Clare Segal (London, united kingdom) are administrators of the administration Centre, the United Kingdom's greatest nonprofit administration consultancy and coaching association.
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Additional resources for The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
5 million in the next six weeks the theater workshop will close. ’’ Feel ‘‘I’m really distressed about the idea of having to break that news. ’’ 2. ) that is most likely to move them to take that action. 3. Finally, select and shape the information or data that you think is most likely to create that emotion—if people only knew it. Emotional Intelligence Managing your emotion is as important as having emotions. If you simply emote, donors or others may not identify with the feeling you’re having or may simply regard you as passionate but flaky.
The empathy and social skills elements of the EI model explored in Chapter Two are invaluable in helping you do this. tex 30 V3 - 10/13/2008 THE INFLUENTIAL FUNDRAISER Because this book is about influencing skills for fundraisers, we’re focusing mostly on fundraising situations and on donor motivations—whether you’re trying to influence an individual, a foundation, or a company. But the principles we explore here are also relevant to non-fundraising situations, from convincing your staff to work differently to persuading your partner to agree with your idea for a holiday.
Summary Fundraising needs passion. You’ll never succeed without personal passion to drive you, and to help you to overcome the challenges that trying to influence others brings. But you need to be able to properly focus and channel your passion if you’re going to communicate it and use it to real effect. There are two elements to focusing your passion—emotional engagement and emotional intelligence. High levels of emotional engagement are essential. You need to feel engaged in your cause and communicate that engagement even if you’ve been involved in it for years.