By Martin L. Novom
The Fundraising Feasibility StudyIt's now not concerning the Money"This in-depth and obtainable choice of essays by means of fundraising specialists is going far in demystifying the capital crusade feasibility research. . . . it's a needs to learn for directors and trustees of any charitable association contemplating embarking on a capital campaign."-John Bloom, Director-Advisory ServicesRSF ideas in Social Finance"At final, a publication that tells all a few pre-campaign improvement making plans learn (aka feasibility study). From the function of the association and its board to the function of the advisor and improvement employees, this publication records how readiness is the trail to good fortune . . . . If you have got constantly puzzled how conclusions are drawn, findings defined, and suggestions constructed, learn this e-book. it is all here."-James M. Greenfield, ACFRE, FHP,author, Fund elevating: comparing and coping with the Fund improvement approach and Fundraising basics and editor, The Nonprofit guide: Fund elevating, 3rd Edition"The Fundraising Feasibility examine presents primary details on the most vital, if little understood, parts of profitable fundraising. Written through a cadre of the main skilled and a professional execs within the box, it deals insights and worthy details that may be worthy to practitioners and students alike."-James P. Gelatt, PHD,Professor, Graduate college of administration & TechnologyUniversity of Maryland collage university
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Extra resources for The Fundraising Feasibility Study: It's Not About the Money (AFP Fund Development Series) (The AFP Wiley Fund Development Series)
To ensure a successful capital campaign, you need the feasibility study (also called the precampaign planning study) to determine your position against these requisite measures of success. The study should provide a thorough assessment of your readiness to undertake the campaign, the amount that might be raised, and the time and resources that will be required to raise the funds. Through the feasibility study, you research, analyze, and evaluate fundamental factors present (or capable of development) that might inf luence a successful capital campaign.
The composition of the sample might include: • 100 percent of the board if the board has fewer than 15 members. • Maximum of 40 percent of the board if board membership is 15 or more. • 30 to 35 top-level prospects (may overlap with other categories). • 15 to 20 candidates for leadership in the campaign (may also overlap with other categories). Educational Organizations The academic and administrative communities of an educational institution cannot be omitted from a study, but must be represented in proportionate numbers.
The study asks interviewees about their willingness to get involved working as a volunteer leader in the campaign. The feasibility study should tell you whether quality leaders are available to help in the campaign — and what the likelihood of their willingness to step up is. Study participants are also asked to suggest the names of others who might serve in the campaign leadership. I have used the feasibility study as an opportunity to conf irm the right f it of a proposed campaign leader and have (on more than one occasion) advised against recruiting the individual an organization had in mind as its campaign chair.