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By Peter Frumkin

Within the face of world monetary difficulties and under pressure executive budgets, the power of non-public philanthropy to step in and support remedy public problems—and help very important inner most associations as well—has possibly by no means been extra very important. yet how can donors make sure their contributions should be powerful? and the way can fundraisers make their case for aid in a manner that's compelling and efficient? With The Essence of Strategic Giving, Peter Frumkin distills the teachings of his entire, award-winning learn, Strategic Giving, right into a concise, sensible consultant for everybody fascinated by inner most philanthropy, from donors to managers of nonprofits to fund-raisers. He defines 5 serious demanding situations that every one donors needs to handle if their philanthropy is to quantity to greater than indiscriminate charity, together with being conscious of the timeframe that publications a present, specifying the meant impression being pursued, and  recognizing how a donation matches with a donor’s personal id and elegance. Acknowledging and knowing those primary, strategic features of giving, Frumkin argues, might help make sure philanthropy that extra successfully achieves its aims—and even as builds a long-lasting courting among donors and the associations they aid. because the subsequent iteration of donors combat with the problem of successfully dispensing what Andrew Carnegie known as “surplus wealth,” Frumkin’s street map may be an indispensible source for years yet to come.

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All other de­ cisions then follow from these commitments. Many donors have made decisions about one or more of the five critical questions only to find that the decision must be revisited once their giving has pro­ gressed. Therefore, committing entirely to any single dimension until the broader picture emerges may be impossible. Thus, there is no profound rationale for the sequence of elements followed in this book. Building a philanthropic strategy is a circular process that involves continuous rethinking and realignment, as the donor’s interests shift, as the problems demanding attention change, and as the donor’s experience and expertise improve and evolve with practice.

Thus, 27 imposing order and direction on philanthropy through value definition can be difficult. However, even allowing for some flexibility and freedom, boundaries need to be placed on the kinds of activities that will be considered. The idea of defining a single philanthropic value may seem constraining, but should instead be understood as one in a portfolio of choices. In fact, most institutional funders choose three or four defined program areas in which to operate as a diversification strategy.

Most often the funds are simply given to the charity with the expectation that the funds will be used wisely. With little investigation or follow-up from donors, the mobilization of large numbers of small contributors is attractive to organizations, providing them with unrestricted support that can be used to cover critical infrastructure expenses that institutional funders may balk at underwriting. In exchange for their donations, small direct-mail givers do receive something significant in return: a sense of having done something to help others.

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