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By Hartmut Hübner

Corporate communique has constructed as a website of administration, embracing fields like public kin and advertising and marketing verbal exchange. so much examine at the subject has focused on positivist ways, resulting in a constrained view. the aim of this learn is to check extant company conversation concept from discourse and strategy-as-practice views, increasing the image by means of extra ‘communicational’ elements. An integrative framework of different company verbal exchange is proposed as a key contribution to company conversation theory.

Following an ethnographic case learn method, an intensive pool of information used to be amassed over a interval of 15 months, representing company conversation discourse at an enormous overseas conglomerate.

The writer accomplished his PhD on the collage of Salford, united kingdom, after having labored in different administration positions within the monetary providers undefined, heading a global company communications workforce for a number of years.

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Extra info for The Communicating Company: Towards an Alternative Theory of Corporate Communication

Example text

The answer, of course, is that there is no single answer’ (Law 2004, 151). Focus on practice, commitment to symmetry, multiplicity and reflexivity are some of the recommendations he gives. Allen (2005) proposed that social constructionism is not limited to one narrow methodology, but that the range of qualitative methods may be most appropriate to pursue the questions raised by social constructionism. Cunliffe (2003, 988) provided an alternative entry point for defining a research method by pointing out that constructionist research ‘explores how meaning is created between research participants’ – and that research methods should be able to inform this approach.

All these terms express that communication takes an active stance in management processes, rather than purely supporting management processes. In other words, the attention shifts from the motto ‘who works produces’ to the motto ‘who works communicates’ (Baecker 2003, 18). This view of communication goes further than the application of the container metaphor utilized in orthodox corporate communication theory. Corporate communication, then, is not viewed as a means for transporting information from one place to another, but it is viewed as a process in which the company itself is constructed.

Anything a society holds to be true, real and meaningful’ (Hruby 2001, 52). Allen (2005, 37-38) acknowledges differences in social constructionist approaches, but identified four key assumptions which can be viewed as common to a social constructionist worldview: (1) it encourages to be critical and ‘suspicious of how we understand the world and ourselves’, (2) knowledge is viewed as ‘historically and culturally specific, (3) language and communication are seen as a fundamental process sustaining knowledge, and (4) knowledge and social action are viewed as interconnected.

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