Download The Cognitive Style of PowerPoint (2nd Edition) by Edward R. Tufte PDF

By Edward R. Tufte

This is the second one variation. The PDF is a fine quality computer publishing export, got as an book from Tufte’s website.

In company and govt bureaucracies, the traditional technique for creating a presentation is to speak about an inventory of issues equipped onto slides projected up at the wall. for a few years, overhead projectors lit up transparencies, and slide projectors confirmed high-resolution 35-mm slides. Now “slideware” computing device courses for shows are approximately in every single place. Early within the twenty first century, numerous hundred million copies of Microsoft PowerPoint have been turning out trillions of slides every one year.

Alas, slideware usually reduces the analytical caliber of shows. specifically, the preferred PowerPoint templates (ready-made designs) frequently weaken verbal and spatial reasoning, and mostly corrupt statistical research. what's the challenge with PowerPoint? and the way do we increase our shows?

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The Cognitive Style of PowerPoint (2nd Edition)

This is often the second one version. The PDF is a fine quality laptop publishing export, acquired as an publication from Tufte’s website.

In company and govt bureaucracies, the normal strategy for creating a presentation is to discuss an inventory of issues geared up onto slides projected up at the wall. for a few years, overhead projectors lit up transparencies, and slide projectors confirmed high-resolution 35-mm slides. Now “slideware” computing device courses for shows are approximately far and wide. Early within the twenty first century, a number of hundred million copies of Microsoft PowerPoint have been turning out trillions of slides each one year.

Alas, slideware frequently reduces the analytical caliber of shows. specifically, the preferred PowerPoint templates (ready-made designs) frequently weaken verbal and spatial reasoning, and in most cases corrupt statistical research. what's the challenge with PowerPoint? and the way do we enhance our displays?

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Additional info for The Cognitive Style of PowerPoint (2nd Edition)

Example text

It is possible that these speakers are not evidence-oriented, and are serving up some PP PhluV to mask their lousy content, just as this massive tendentious pedestal in Budapest once served up Stalin-cult propaganda to orderly followers feigning attention. Military parade, Stalin Square, Budapest, April 4, 1956. Photograph ©Associated Press. [ next slide, please] AN integrated application solution for show trials ! F or re-education campaigns, nothing is better than the A uto C ontent W izard !

PowerPoint is a competent slide manager, but a Projector Operating System should not impose Microsoft’s cognitive style on our presentations. PP has some occasionally competent low-end design tools and way too many PhluV tools. PP might help show a few talking points at informal meetings, but instead why not simply print out an agenda for everyone? For serious presentations, replace PP with word-processing or pagelayout software. Making this transition in large organizations requires a straightforward executive order: From now on your presentation software is Microsoft Word, not PowerPoint.

Consumers of presentations might well be skeptical of speakers who rely on PowerPoint’s cognitive style. It is possible that these speakers are not evidence-oriented, and are serving up some PP PhluV to mask their lousy content, just as this massive tendentious pedestal in Budapest once served up Stalin-cult propaganda to orderly followers feigning attention. Military parade, Stalin Square, Budapest, April 4, 1956. Photograph ©Associated Press. [ next slide, please] AN integrated application solution for show trials !

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