Download Search Engine Advertising: Buying Your Way to the Top to by Kevin Lee, Catherine Seda PDF

By Kevin Lee, Catherine Seda

You do not have to have the largest identify or the main extraordinary photos to entice clients for your website. nowadays, all you actually need is fashionable search-engine placement. This e-book indicates you ways to get it! With looking out the most renowned web actions, a most sensible spot on an important seek engine nearly guarantees a excessive quantity of visitors-though changing them to purchasers is one other tale. In those pages, best web marketer and strategist Catherine Seda tackles either elements of that equation. First, she outlines the tactic interested in purchasing the categorical key-phrase positions that may lead clients on to the web page you will want. Then, she describes how one can flip poor-performing advert replica into particular sales-getters, and the way you could assessment and proper low visitor-to-buyer conversions. starting retailers will locate the information they should enforce an internet method speedy, whereas complicated dealers will locate all types of suggestions for studying and enhancing present effects.

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Extra info for Search Engine Advertising: Buying Your Way to the Top to Increase Sales

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Part II: Paid Placement Programs 61 62 Part II: Paid Placement Programs The media rep will tell you how many estimated searches there are for your terms based on the previous month's search volume. Your fee is based on the traffic estimates for the month(s) in which you'd like to advertise. Generally, you can sign a 30-day, a multiple-month, or an annual contract. Generally, the longer your contract term, the lower your keyword rate. Keywords are priced on a cost per thousand (CPM) impressions, cost-per-click (CPC), or cost-per-acquisition (CPA) basis.

CPA can define either a lead or a sale that you receive from your ad listing. CPA is a marketer's dream. And unlike several years ago, today this pricing option is easier to secure by advertisers who are willing to spend big bucks every month. But hold on! CPA sounds like the most cost-effective option, but it isn't always. Companies with a strong brand identity, for example, could find that paying a per-impression or per-click rate yields a lower per-customer cost because their conversion rates can be high.

Gaining consumer trust increases initial sales plus, it's a fundamental component in developing loyal customers, instead of one-time buyers. < Day Day Up > < Day Day Up > 54 Part I: Planning a Successful Strategy Part I: Planning a Successful Strategy 55 Design Page Layout to Invite the Sale You're almost there. All you need to do now is ask for the sale! How your landing page is designed impacts your conversion rates. Does your current page lead shoppers down the path to a purchase, or does it let them wander aimlessly around your site?

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