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By Jon Duschinsky

The flat global -- The realities of the flat global -- the worldwide philanthropy hindrance -- From fifties to fractions -- The four-step plan to flat philanthropic good fortune -- Balancing out the long run fundraising combine

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Increasingly we know that the donor experience is key, especially to repeat giving. And I would argue that donor experience is now the key. In a world where quantity has been replaced by quality, loyalty and repeat giving are the only ways to survive. There is no point in spending hundreds of thousands of dollars on recruiting a database full of donors if they each make only one donation. And crunch time happens when people start transferring their giving, not only from one organization to another, but from one cause to another, according to donor experience.

There was a huge force at that time—I still have goose bumps now when I think of what happened. My village was outside Bratislava, and we traveled in every day for the demonstrations. Despite the police brutality, we still went out on the street day in and day out because we had realized that if we weren’t there then we would be guilty of not being a part of the change. Crime fell by almost 70 percent. People started to think differently. It began with the blue ribbons—people who supported the revolution started pinning blue ribbons on their jackets.

Done well, that is enough to live, thrive, and survive in the flat philanthropic world. What Makes a Pancake? We cannot really understand where we are and work out where we are going if we do not have a clearer idea of how we got here. Thomas Friedman identifies 10 processes, or flatteners, that have played an important, if not essential, role in moving us toward this globalized society. I have taken these 10 flatteners and put them in 31 FLAT AND BEAUTIFUL a philanthropic context. What emerges are four major trends: political, technological, human, and economic.

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