Download Opening Doors: Pathways to Diverse Donors by Diana S. Newman PDF

By Diana S. Newman

Winner of the 2002 Skystone Ryan learn Prize from the organization of Fundraising Professionals.Sponsored by way of the distinguished Council on Foundations, starting doorways is a down-to-earth advisor for fundraising practitioners who are looking to develop their investment base and achieve new donors or enhance the range in their current improvement courses. dependent in sturdy study, beginning doorways presents information regarding the cultural and charitable practices of 4 extensive teams: African american citizens, Asian american citizens, Latinos, and local americans. it really is full of illustrative own tales, real-life examples, and confirmed innovations. additionally, this hands-on resource:Helps readers comprehend the wealthy philanthropic traditions in different American populationsShows find out how to motivate clients to develop into donors via own conferences, residence events, exact occasions, and direct mailPresents useful principles for looking presents from enterprise vendors of various cultural backgroundsDescribes ap propriate and potent how you can motivate small donors to develop into huge donors

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People from all backgrounds demonstrate the human impulse to give and share. Please remember that individuals do not conform to statistical norms or aggregated data. Some of the content and conclusions in this book may not apply to your local communities or to specific individuals and families within those communities. We offer it to encourage you to proactively diversify your organization, outreach, and fundraising practices. INDICATORS OF INCREASING WEALTH Indicators of wealth among these four population groups demonstrate their increasing potential as prospective donors.

Most of all, I owe a particular debt of gratitude to Joanne Scanlan, senior vice president of the Council on Foundations, for recommending that I write this book and for serving as the project coordinator with Jossey-Bass and the four contributing writers. To all of the above and many more, I offer my sincere thanks for your help and encouragement. N. Newman 6/5/02 2:29 PM Page xxxiii About the Author Diana S. Newman is principal of Philanthropic Resource Group, a consulting firm that provides strategic planning, evaluation, and fundraising services for nonprofit organizations and financial institutions, specializing in gift planning and endowment building.

Newman 6/5/02 2:35 PM Page 21 How Changing Demographics Are Changing Philanthropy These investment donors are usually the most affluent and most acculturated, often successful entrepreneurs and professionals. They own property, investments, and assets that they have earned in the United States, and they depend on the wider community for their continued success. They are generally in their sixties and older. This investment segment is similar to the mainstream wealth holders that Paul Schervish says have “an inclination to be producers rather than simply supporters of philanthropic projects” (1997, p.

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