Download Nonprofit Internet Strategies: Best Practices for Marketing, by Ted Hart PDF

By Ted Hart

Individuals from nonprofit businesses and from teams advocating digital philanthropy provide suggestion to nonprofit fundraisers who are looking to faucet into the web. The perform has been round because the center Nineteen Nineties, they are saying, yet has in basic terms sometimes been winning. the subjects contain utilizing the web as a strategic software, staffing, on-line neighborhood development, development the emblem on-line, inspiring donors, and deliberate giving and significant presents.

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Extra resources for Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising

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Creative briefs must follow a clear line, relevant to objectives. The creativity of the site must be aimed toward the “closing” of our appeal, using all interactive resources to make the site solid, honest, and the simplest possible, to enable donors to get to the online coupons. In the spirit of “All roads lead to Rome,” for fundraisers, Rome is the online donation form! If high-tech designs are too flashy or do not appeal to the target audience, visitors will go elsewhere. Use digital bridges.

Review and strengthen internal security and use of confidential data. Ensure that supporters can control the information collected about them, including removing their name from lists for future online communication and/or solicitation. Respond promptly to complaints and all forms of electronic communication. Consider seeking certification from one of the well-known privacy trust marks such as trustee or BBB Online. Shopping and Bidding Shopping sites, auction sites, and others can give supporters an opportunity to show their support by encouraging them to shop or bid to benefit the charity of their choice.

Response rates are directly proportional to the amount of time that our URL stays on screen, or how much the offer to visit our Web site is emphasized. A URL should be easy to remember. This seems an obvious point, but it often happens that fundraisers do not define a campaign 100 percent because they don’t have 100 percent power. org. It is advisable to always ask oneself this question: Can I use my organization’s main URL for this campaign? Long live the simple, creative, and direct site! Web site designers who are not specialized in fundraising and interactive marketing Web pages tend to put all the creativity that they can’t use with commercial clients into the designing of nonprofit organizations’ Web sites.

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