By Julia I. Walker
"Major presents are on the center of any coordinated, winning fundraising attempt. Julie Walker indicates you ways to do it all-- locate the customers, employees this system, and ask for the money. The sidebar tales and real-world examples sprinkled during the ebook are unique, but nonetheless make some extent. i'd purchase it for the recommendation and hold it for the anecdotes."--Duris Holmes, Chairman of the Board Benjamin Franklin highschool New Orleans, LouisianaPart of the AFP/Wiley Fund improvement sequence, Nonprofit necessities: significant presents is a certified advisor to significant reward fundraising, concisely offered in a layout that's available, energetic, and easy-to-read. With in-depth recommendation from skilled fundraiser Julia Walker, this ebook takes the reader from the early phases of building a software throughout the middle parts of all significant reward courses: choosing and ranking clients; getting ready the case; education volunteers; cultivating donors; making the ask; and delivering reputation and stewardship for the reward. Its nuts-and-bolts presentation makes a speciality of the way to create a prospect-centered software that develops the means to have interaction and solicit donors, successfully in line with their detailed pursuits and desires.
Read or Download Nonprofit Essentials: Major Gifts (AFP Fund Development Series) (The AFP Wiley Fund Development Series) PDF
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Extra info for Nonprofit Essentials: Major Gifts (AFP Fund Development Series) (The AFP Wiley Fund Development Series)
A strong major gifts program is an important investment in the future of the organization that will pay off in the long run. Most major gifts require a long lead time between identification of the prospect and closing the gift. It can literally take years to develop the kind of relationship that is required to close gifts of $1 million or more. Because of this lead time, it is important to present a new major gifts program to your board as a long-term investment in the organization. 23 NONPROFIT ESSENTIALS: Major Gifts The Heart of the Program: Major Gifts Staff Most advancement operations will start with one or two major gifts officers and build a staff from there.
The donor’s decision to align with a specific nonprofit, and to make a major investment of funds, is often the product of a combination of factors, ranging from philanthropic to egocentric. Different donors respond to different stimuli. The art of major gift fundraising is to appeal to the right donor with the right opportunity at the right time. Recognition is the most widely practiced “return on investment” for the major gift donor. Recognition may be private—as in a quiet thank-you dinner with the chair of the organization—or it can mean emblazoning the name of the donor on the front of your building.
Set out clear provisions for conflict of interest. Meet monthly or quarterly with each staff member to review progress. Don’t pay based on a percentage of the gifts brought in. Do consider giving a bonus if annual dollar goals are met or exceeded. Give credit where credit is due; most major gifts are a team effort. The bottom line is that your organization is investing heavily in building relationships between your donors and your staff, and you have to keep the staff in order to keep those relationships viable.