Download Korean Masculinities and Transcultural Consumption: Yonsama, by Sun Jung PDF

By Sun Jung

This e-book investigates the transcultural intake of hybrid South Korean masculinities in modern South Korean pop culture. It makes a speciality of the japanese middle-aged woman fandom of an actor -- Bae Yong-Joon (aka. Yonsama) -- the center category Singaporean woman fandom of a pop-star Rain, and the Western on-line cult fandom of a movie, Oldboy.

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Extra resources for Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols (TransAsia: Screen Cultures)

Sample text

Hence, the gender dynamics between the audience and South Korean masculinity in this chapter appear to be different from those dynamics between the female fans and the male South Korean stars that are analyzed in chapter 2 and 3. Thus, in chapter 4, I focus on the West’s ambivalent reception of Oldboy, where this reception fluctuates between Western male identification with South Korean cool masculinity and Western desire for the primitiveness of South Korean masculinity. ” As Guillermo Gómez-Peña clearly points out in his article “The New Global Culture,” binary models of understanding the world are no longer functional due to digital technology and global communication (2001: 7).

J. Lee 2004; Sankei Sports 2004). Many of these newspapers devoted their front pages to describing the welcome given to the South Korean actor, Bae Yong-Joon (BYJ), by the 5,000 “fanatic” Japanese fans that greeted him at the Haneda International Airport. 2 Many of these fans had arrived at the airport the night before BYJ’s arrival and had stayed up all night in order to find the best location from which to see him. Many of them had also brought gifts and flowers for him. Thousands of fans took photographs of him with their digital and mobile phone cameras.

For example, during the 1980s and early 1990s, a narrow picture of South Korea was presented in the Japanese media through images of anti-government protests and political demonstrations that were occurring in South Korea then. However, the arrival of Hallyu has transformed conventional Japanese attitudes: in the Kyodo News article, “[South] Korean boom is changing Japanese people’s perceptions,” one Japanese fan confessed that “it was a kind of awakening” (Suk 2005). The article suggests that the Yonsama syndrome has helped to reduce the political tensions between Japan and South Korea that were created due to various historical conflicts between the two countries.

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