Download How to Write Successful Fundraising Letters by Mal Warwick PDF

By Mal Warwick

For busy fundraisers, writing letters of attraction may be complicated and exhausting. Now, a advisor from the nation's most well known letter-writing tutor--direct mail professional Mal Warwick--shows fundraisers what makes the simplest letters paintings. no matter if its basic recommendation concerning the leading mail techniques, or particular suggestion for these attracted to the main points of an immediate mail crusade, Warwick retains fundraisers heading in the right direction while he reminds: "You're writing for results--not a Pulitzer Prize." In the way to Write profitable Fundraising Letters, Warwick's step by step version for writing a winning attraction walks you thru the severe phases; his themes diversity from laying the basis for a filthy rich crusade throughout to the significance of thanking donors. Supported via an intensive selection of version letters, Warwick's no-nonsense, jargon-free paintings has helped hundreds of thousands of fundraisers in attaining effects. learn a assessment written through Charity Channel Founder/CEO Stephen C. Nill:

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Extra resources for How to Write Successful Fundraising Letters

Example text

Om poorer areas, or is this like the uldn’t you say chi~~ren? ~eens? ” Camp Fire. There’s not siness for over fifty years. -number. " arly respon~ents:“Charter f C a m ~ire^ is new. h to be a Charter ” st ~s~ me for the m o n ~ . ” The and suffering! er came from a f o c ~ s~ r oa~~ ~ not ~ f, y o ~an r Camp Fire spent a small fortune mailing over the ~ o ~ n t ~ ! Now listen to a few of the comments aboutt h e f o ~ y - ~ version a ~ e of our ea1 our firm had drafted. That version led with a at story about an inner-city child whose life was tur p Fire: rsonally like this.

What would my spouse think about this? What would my friends think? Can this wait? What would happenif I don’t do anything? Can I throw this thing away? Have I received this before? Will they put my name on another mailing list? What’s the catch? Now consider some of the many product questions that mightleap into your reader’s mind at thefirst sight of your fundraising letter: Have I heard of this organization before? ave I given to these people before? Do they get any government funds? Do they really need my help?

When you first glanced at[fill-in-the-blan~ much attention at all-even le sit Taking a sip of your drink, then turning up the volume on thetelevision set, you now fish out [fill-in-the-blankl’sletter from the jumble on your lap. angling it before you between thumb and forefinger, you glance at the front page. Briefly you take in a dramatic little photo in the upper right-hand corner and note that the letter contains short paragraphs, subheads, and underlining. Then you quickly flip the letter over to the back page to see who’s writing to you.

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