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By Stacy Gillis, Joanne Hollows

The connection among feminism and domesticity has lately are available for renewed curiosity in pop culture. This assortment makes an intervention into the debates surrounding feminism’s contentious courting with domesticity and family femininities in pop culture. It bargains an knowing of where of domesticity in modern pop culture while contemplating how those domesticities can be understood from a feminist viewpoint. the entire essays give a contribution to a extra complicated knowing of the relationships among feminism, femininity and domesticity, constructing new methods of theorizing those relationships that experience marked a lot of feminist background. Essay subject matters comprise Marguerite Patten, fact tv indicates like How fresh is Your House?, the determine of the maid in modern American cinema, getting older or widowed family femininities, and the connection among domesticity and motherhood.

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Briggs, Asa. The History of Broadcasting in the United Kingdom Volume IV: Sound and Vision. Oxford: Oxford UP, 1979. Brunsdon, Charlotte. 1 (2003): 5–23. Brunsdon, Charlotte, Catherine Johnson, Rachel Moseley, and Helen Wheatley. 1 (2001): 32–39. de Lauretis, Teresa. Technologies of Gender: Essays on Theory, Film and Fiction. London: Macmillan, 1987. Duruz, Jean. ” Gastronomica 4 (2004): 57–68. Forman, Helen. ” Propaganda, Politics and Film, 1918–1945. Ed. Nicholas Pronay and D. W. Spring. London: Methuen, 1982.

It is clear that this facet of everyday life maintained its presence in Friedan’s later work, like The Feminine Mystique. Like Horowitz, Mica Nava positioned this text as one of the most influential and radical critiques of consumerism in the postwar period, placing it on a par with Herbert Marcuse’s One Dimensional Man (1964), and connecting it with domesticity, the suburban housewife, the critique of consumerism and McCarthyism (1987, 204–5). There has been yet, however, no real attempt to offer a comprehensive analysis of the thesis on consumerism found in Friedan’s text, and to position this within the context of other feminist discourses at the time on ‘the woman question’, paid work, domesticity and consumerism.

Moreover, class is extremely difficult to map onto the discursive history of this programming, with working-class women, widows and divorcees having often worked as well as run homes, and housewifery only becoming associated with middle-class women as domestic help declined in the war and postwar periods. THE CITIZEN HOUSEWIFE This period then saw the importance of the “citizen housewife” (Zweiniger-Bargielowska 149) who was, importantly, a simultaneously public and private figure. Patten’s address to the housewife through her television cookery programmes and her own public persona, was one of the few sites in which the complexity of British postwar femininity was acknowledged and addressed.

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