Download Compassionate Capitalism: How Corporations Can Make Doing by Marc Benioff, Karen Southwick PDF

By Marc Benioff, Karen Southwick

What if each company on this planet committed one percentage of its sales, one percentage of its staff' time, and one percentage of its inventory to the groups it serves? What could ensue? it will switch the realm. This publication means that this kind of radical switch is feasible, and lays out the blueprint to take action, with a significantly new version in which businesses leverage all in their assets-including staff, fairness, items, and relationships-in order to supply genuine worth to the groups during which they function. Case reports examine how either huge and small businesses, have based their philanthropy courses for max effectiveness and actual integration. We see what works and what does not. this is the basic advisor for everybody, from the newly minted entrepreneur to the Fortune 500 CEO who desires to make sure that doing company is going hand in hand with doing strong.

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Extra info for Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well

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LensCrafters employees are the ones who bring the glasses to clinics in overseas countries and fit them to the best recipients, with the help of physicians who also donate their time. ) LensCrafters has also harnessed its business expertise to the Gift of Sight program by encouraging employees to figure out better ways to deliver glasses to those who need them. For example, the information technology department at LensCrafters figured out a way to computerize the tedious process of matching a used pair of glasses with the best person to receive them.

We harness our business expertise to fulfill charitable objectives. 9. We have recognized and built upon unexpected program benefits, such as extraordinary teambuilding and leadership experiences. 10. We weave this into the fabric of the company. ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ Charles Schwab Corporation Schwab Corporation is one of those companies in which the founder’s imprint was important in getting philanthropy going, but designing the mission came much later on. The San Francisco-based investment firm, founded in 1974, had the idea of letting the customer make his or her own investment choices, without requiring an account manager or advisor.

Com service project arranged at the Raphael House shelter in San Francisco. Preparing a meal for a dozen homeless families makes him feel like a little bit less of an a**hole. “I spend too much of my life doing stuff for me. Here I’m doing something for my own conscience. ” Defesche and the other half dozen people who went to Raphael House in early June 2002 on a cool day that passes for spring in San Francisco look like poster children for the technology revolution. They are young, trim, energetic, ethnically diverse, and casually prosperous.

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