Download Big Data Marketing: Engage Your Customers More Effectively by Lisa Arthur PDF

By Lisa Arthur

Leverage large info insights to enhance shopper reviews and insure company success
Many of today's companies locate themselves stuck in a snarl of inner facts, paralyzed through inner silos, and executing antiquated advertising methods. therefore, shoppers are wasting endurance, shareholders are clamoring for progress and differentiation, and dealers are left suffering to untangle the big mess. monstrous info advertising presents a strategic highway map for executives who are looking to transparent the chaos and begin using aggressive virtue and most sensible line development. utilizing real-world examples, non-technical language, extra downloadable assets, and a hefty dose of humor, significant information advertising might help you find the therapy provided by means of data-driven marketing.

Explains how retailers can use info to benefit what they should know
Details options to force advertising relevance and go back On advertising and marketing funding (ROMI)
Provides a five-step procedure within the trip to a extra data-driven advertising organization
Author Lisa Arthur, the manager advertising and marketing Officer for Teradata purposes, the chief in built-in advertising software program, meets with millions of CMOs and advertising execs every year via public conversing and events
Big info advertising and marketing finds styles on your customers' habit and confirmed how one can increase shopper stories. Leverage those insights to insure your business's luck.

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Extra info for Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Sample text

McGuire would offer a different one-word nugget. ”—data. Data. Virtually every time we use technology in today’s digitized world, whether it’s to communicate, shop, learn, relax, or interact, we leave a trail of digital information behind us. That’s all data, and as it accumulates over time, across devices and web properties, it becomes big data. It develops into a reflection of how we spend our time, what is important to us, what we like, and even what we want. Combine all these external digital inputs with the financial, marketing, service, and demographic information already trapped within your enterprise, and you get really big data.

Integrated Marketing Management (IMM) IMM is the process of merging and streamlining internal and external marketing functions, including data, processes, people, channels, and technologies. Marketing Operations Management Big data marketing relies on a set of processes and applications that provide a framework to systematically plan, manage, and execute marketing operations, including budget, marketing planning, and content management. This comprehensive program is marketing operations management.

Is it any wonder manual marketers like these are battling irrelevance? And outdated content creation and review processes are only the tip of the iceberg. Marketing is one of the largest variable spends for most companies today. So I’m baffled that many organizations still manage their sizeable marketing budgets in basic spreadsheets. They don’t link each campaign or initiative to its cost and results, and they’re far from tracking or reconciling marketing spend to overall corporate financials or objectives.

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