Download Becoming a Fundraiser: The Principles and Practice of by Victoria Steele PDF

By Victoria Steele

Written by means of a librarian who has additionally been a certified fundraiser and by way of a library fundraiser who's additionally a public family expert, this revised and up to date ebook deals an unique standpoint at the ignored topic of elevating funds for libraries.

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Extra resources for Becoming a Fundraiser: The Principles and Practice of Library Development

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In the bull’s-eye are your best prospects; as you proceed outward through the successive rings, the prospects are less and less likely to respond to your appeals. As a fundraiser, you are not looking to make a convert out of a nonbeliever— 28 Basic Concepts someone in the outer ring. Indeed, as far as conversion goes, you are mainly looking for people who already believe in your cause on some level. Therefore, your energies should be directed—in addition to looking after your past donors—to bringing into the fold people who have demonstrated an interest in libraries, books, and learning.

Therefore, fundraising is judged to be effective not principally on the basis of dollars raised, but to the extent that gifts contribute to the strategic vision for the library. Successful fundraising depends on the leadership and participation of the library director. For purposes of the discussion in this chapter, we assume adequate levels of staffing to support the development program; matters of staffing are fully described in the next chapter. The basic vocabulary of fundraising concerns donors and potential donors.

38 Building a Team 39 STAFFING A MAJOR-GIFTS PROGRAM It is worth noting again here that the library director is the head of the development staff and that her leadership is essential for any program that intends to seek major gifts. In chapter 1, we discussed the need for the library director to commit a significant portion of her time to raising money if she elects a major-gifts program, and we noted that the implication of this was that she would need a strong executive team to free her from daily concerns over operational matters.

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